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Video: Event agencies should act as ad agencies

03-August-2012
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Video: Event agencies should act as ad agencies

exchange4media spoke to Danielle Barclay, MD, TRO, Australia, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what she had to say on how experiential as a medium of advertising can grow in India and why event and activation agencies should look at making digital as the centre of communication...

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Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

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Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.