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Video: Event agencies should act as ad agencies

03-August-2012
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Video: Event agencies should act as ad agencies

exchange4media spoke to Danielle Barclay, MD, TRO, Australia, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what she had to say on how experiential as a medium of advertising can grow in India and why event and activation agencies should look at making digital as the centre of communication...

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As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education