Ritesh Sidhwani of Excel Entertainment, who has hit movies like Dil Chahta Hai, Honeymoon Travels Pvt. Ltd, Zindagi Na Milegi Dobara to his credit, feels that the challenge for marketing a movie is in its content.
“It is very difficult as we are a star-driven country. For smaller films, you need to be sure that the content excites the audience. Besides that, word-of-mouth really helps a movie,” said Sidhwani.
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