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Video: Content is a challenge in movie marketing - Ritesh Sidhwani

23-October-2013
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Video: Content is a challenge in movie marketing - Ritesh Sidhwani

Ritesh Sidhwani of Excel Entertainment, who has hit movies like Dil Chahta Hai, Honeymoon Travels Pvt. Ltd, Zindagi Na Milegi Dobara to his credit, feels that the challenge for marketing a movie is in its content.

“It is very difficult as we are a star-driven country. For smaller films, you need to be sure that the content excites the audience. Besides that, word-of-mouth really helps a movie,” said Sidhwani.




 

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