Videocon d2h, the fastest growing DTH service in India, has announced an association with Yash Raj Productions upcoming release Sultan starring Bollywood superstars Salman Khan and Anushka Sharma to be released during EID 2016.
In the movie, Salman Khan is playing a Videocon d2h sales & service franchisee, who later on represents India in the Olympics. This is an innovative and unique way in which brand Videocon d2h has tied up to take the brand to the rural hinterland of India. This tie up creates an emotional connect with the audience and reinforces the brand’s objective of transforming the life of people across geographies and spreading happiness. This in film placement also acts as an extension to the brand’s latest campaign of Khushiyon ki Chatri.
On the collaboration, Anil Khera, CEO Videocon d2h, said, “We are happy to have such a natural & seamless association with this fantastic film. The association of our brand with the film will appeal to all audiences across the nation. This association further strengthens our mission of bringing smiles to every one through our services. Wishing Yashraj Films & Salman Khan the very best.”
To amplify the association, Videocon d2h is doing a 360 degree campaign through on ground activation at PVR cinemas across HSM markets, Radio promotions, co-branded TVC campaign, digital campaign and in store branding. This entire campaign is designed to create a positive connect with the consumers and create an impact for the upcoming DAS – IV digitisation towns as these areas are highly influenced by Hindi cinema.
Ashish Patil, Vice President, Yash Raj Films said, “We are very excited to have Videocon d2h on board with us. We are confident, this in-film integration will be a case study on how to do it right and weave in the brand seamlessly into the storyline of a film.”
Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 570+ channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.