Top Story

e4m_logo.png

Home >> Marketing >> Article

Videocon d2h associates with Mumbai Indians as principal sponsor

28-March-2015
Font Size   16
Share
Videocon d2h associates with Mumbai Indians as principal sponsor

Videocon d2h has continued with its association as the principal sponsor for the Mumbai Indians (MI) franchise for the third continuous season of Indian Premier League to be held in the summer of 2015.The logo of Videocon d2h will prominently feature on the front of the jersey of Mumbai Indians players.

The collaboration is a part of Videocon d2h’s large effort in promoting the sports and engaging with the wider audience.

Mumbai Indians, led by Rohit Sharma, has cricketers like Ambati Rayudu, Harbhajan Singh, Parthiv Patel, Lasith Malinga, Kieron Pollard, Aaron Finch, Corey Anderson and many more.

Videocon d2h, the first in India to have successfully previewed 4K Ultra HD DTH Service in July 2014, has now a 4K Ultra HD multi genre channel which will take the viewing experience to the next level.

Sourabh Dhoot – Director, Videocon Group said, “Our association with cricket and Mumbai Indians has been successful since the last three years. Our quality entertainment and winning attitude with a strong delivery attributes matches perfectly with the Mumbai Indians. We are looking forward for yet another year of rewarding partnership with Mumbai Indians.”

Anil Khera – CEO, Videocon d2h added, “We are happy to continue with our association with the Mumbai Indians team for IPL 8. Videocon d2h provides entertainment to millions of Indians and there is no bigger cricketing entertainment platform than the IPL. We are hopeful of garnering greater visibility for our brand and are looking forward to another eventful year through this partnership.”

Commenting on the association, Mumbai Indians spokesperson said, “Our long standing association with Videocon d2h reinforces the strength of brand Mumbai Indians and the unique value proposition it provide for its sponsors.”
 

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO