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Video: Agencies have to specialise to be acquired

03-August-2012
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Video: Agencies have to specialise to be acquired

exchange4media spoke to Martin Da Costa, CEO, SeventyEMG, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what he had to say about the benefits of being specialised in the experiential marketing business, Live Events as the future, what agencies can do to be considered for acquisition, as well as the mantras for success in a competitive world...

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Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

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Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.