Top Story

e4m_logo.png

Home >> Marketing >> Article

Video: Agencies have to specialise to be acquired

03-August-2012
Font Size   16
Share
Video: Agencies have to specialise to be acquired

exchange4media spoke to Martin Da Costa, CEO, SeventyEMG, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what he had to say about the benefits of being specialised in the experiential marketing business, Live Events as the future, what agencies can do to be considered for acquisition, as well as the mantras for success in a competitive world...

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016