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Video: Agencies have to be proactive than reactive

03-August-2012
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Video: Agencies have to be proactive than reactive

exchange4media spoke to Vahid Mehrinfar, Founder & Chief Brand Futurists, Vahid Associates Brand Futurists, on the sidelines of EEMAGINE 2012, the 5th Annual Convention of the Events and Entertainment Management Association (EEMA), held in New Delhi over three days on July 28, 29 and 30.

Watch what he had to say on things that the events industry in India needs to learn from the West, his view on pre-empting the future and being proactive than reactive, and the key to success for any business.

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