Top Story


Home >> Marketing >> Article

Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

Font Size   16
Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

PepsiCo India yesterday announced people changes at the regional level to leverage internal talent and complement market and growth strategies. The company announced Shashi Kalathil as the successor to take over from Vibha Paul Rishi, Executive Director (Marketing), responsible for the company's South Asia business marketing operations.

Vibha will be moving to PepsiCo New York to join the International Marketing Team. Shashi Kalathil, who is currently Executive Vice President of PepsiCo India's South Market Business Unit operations based in Chennai, will take over from Vibha Rishi who has been with PepsiCo India since its inception over thirteen years ago.

Announcing the succession, Rajeev Bakshi, Chairman, PepsiCo India, said "Vibha has distinguished herself as a respected marketing leader by building some of the country's best loved and most valuable brands. Vibha is leaving behind a strong legacy and I am delighted that we have internally identified Shashi Kalathil who has rich brand knowledge coupled with broad operations experience to grow our portfolio."

Shashi Kalathil, is FMCG Marketing and Sales Veteran with over 20 years of experience. An IIM-B alumnus, he spent the first twelve years of his career with Hindustan Lever in various positions in Marketing Research and Sales and Marketing across divisions such as Foods, Detergents and Personal Products. Kalathil subsequently joined the RPG group to help set up their cellular operations in Chennai before joining PepsiCo in 1998 as Brand Head of the flagship Pepsi Cola brand. During his tenure, Pepsi launched several first to market introductions -500 ml on-the-go, Diet Pepsi and the 2 liter PET pack. He was also part of the team that launched the successful and enduring "Yeh Dil Maange More" campaign. He moved to Chennai to head up Pepsi's South India Operations in July 2000.

The company also announced some regional level movements.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship