PepsiCo India yesterday announced people changes at the regional level
to leverage internal talent and complement market and growth
strategies. The company announced Shashi Kalathil as the
successor to take over from Vibha Paul Rishi, Executive
Director (Marketing), responsible for the company's South Asia
business marketing operations.
Vibha will be moving to PepsiCo New York to join the International
Marketing Team. Shashi Kalathil, who is currently Executive Vice
President of PepsiCo India's South Market Business Unit operations
based in Chennai, will take over from Vibha Rishi who has been
with PepsiCo India since its inception over thirteen years ago.
Announcing the succession, Rajeev Bakshi, Chairman, PepsiCo
India, said "Vibha has distinguished herself as a respected
marketing leader by building some of the country's best loved and
most valuable brands. Vibha is leaving behind a strong legacy and I am delighted that we have internally identified Shashi Kalathil who has rich brand knowledge coupled with broad operations experience to grow our portfolio."
Shashi Kalathil, is FMCG Marketing and Sales Veteran with over 20 years of experience. An IIM-B alumnus, he spent the first twelve years of his
career with Hindustan Lever in various positions in Marketing
Research and Sales and Marketing across divisions such as Foods,
Detergents and Personal Products. Kalathil subsequently joined the RPG group to help set up their cellular operations in Chennai before joining PepsiCo in 1998 as Brand Head of the flagship Pepsi Cola brand. During his tenure, Pepsi launched several first to market introductions -500 ml on-the-go, Diet Pepsi and the 2 liter PET pack. He was also part of the team that launched the successful and enduring "Yeh Dil
Maange More" campaign. He moved to Chennai to head up
Pepsi's South India Operations in July 2000.
The company also announced some regional level movements.