Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

Author | exchange4media News Service | Friday, Dec 20,2002 6:31 AM

Vibha Rishi moves to PepsiCo New York, Shashi Kalathil to succeed

PepsiCo India yesterday announced people changes at the regional level to leverage internal talent and complement market and growth strategies. The company announced Shashi Kalathil as the successor to take over from Vibha Paul Rishi, Executive Director (Marketing), responsible for the company's South Asia business marketing operations.

Vibha will be moving to PepsiCo New York to join the International Marketing Team. Shashi Kalathil, who is currently Executive Vice President of PepsiCo India's South Market Business Unit operations based in Chennai, will take over from Vibha Rishi who has been with PepsiCo India since its inception over thirteen years ago.

Announcing the succession, Rajeev Bakshi, Chairman, PepsiCo India, said "Vibha has distinguished herself as a respected marketing leader by building some of the country's best loved and most valuable brands. Vibha is leaving behind a strong legacy and I am delighted that we have internally identified Shashi Kalathil who has rich brand knowledge coupled with broad operations experience to grow our portfolio."

Shashi Kalathil, is FMCG Marketing and Sales Veteran with over 20 years of experience. An IIM-B alumnus, he spent the first twelve years of his career with Hindustan Lever in various positions in Marketing Research and Sales and Marketing across divisions such as Foods, Detergents and Personal Products. Kalathil subsequently joined the RPG group to help set up their cellular operations in Chennai before joining PepsiCo in 1998 as Brand Head of the flagship Pepsi Cola brand. During his tenure, Pepsi launched several first to market introductions -500 ml on-the-go, Diet Pepsi and the 2 liter PET pack. He was also part of the team that launched the successful and enduring "Yeh Dil Maange More" campaign. He moved to Chennai to head up Pepsi's South India Operations in July 2000.

The company also announced some regional level movements.

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