Top Story


Home >> Marketing >> Article

Vibgyor executes Fiama Di Wills’ Aqua Pulse launch

Font Size   16
Vibgyor executes Fiama Di Wills’ Aqua Pulse launch

Fiama Di Wills Men launched its limited edition soap series of Aqua Pulse, in association with Lonely Planet, in India. Vibgyor Brand Services carried out the launch of the product at Ambience Mall in Gurgaon on November 17.

The activity commenced with an attractive yacht set-up, a gaming zone, and a photo-op zone. The new Aqua Pulse products were displayed with a highlight on features such as rejuvenating, refreshing, and adventurous. The yacht set-up was executed keeping in mind the theme – adventure and water sports.

Dhruv Kalra, Marketing Director, Vibgyor said, “The challenge was to conceptualise an activity which highlights the positioning of Aqua Pulse as ‘rejuvenating’ along with the adventure connect from the Lonely Planet tie-up. The perfect solution was the Aqua Cruise – a huge luxury speed boat. The magnificent set-up attracted huge crowds who experienced the brand in an innovative and exciting manner.”

The rationale behind the launch was to create an interface for the TG. Visitors could walk up to the stall, experience the product and its features and have a one-to-one interaction regarding the nitty-gritty’s of the products on offer.

The launch saw the unveiling of the new range by Bollywood star Kunal Kapoor and VJ Juhi from Channel V. The emcee and promoters encouraged people to come to the set-up and experience the features of the products through demonstrations.

Visitors to the stall could also play ‘Sailor of the uber cruise’ – a motion sensing game. Variants of the Aqua Pulse soap and face wash were given to the winners as freebies. In addition to this, a photo-op zone was created where visitors were provided with different props and could get their pictures clicked which were directly uploaded to Facebook through a tablet. Instant photo printouts were given out in a branded photo jacket.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business