Top Story


Home >> Marketing >> Article

Vibgyor Brand Services ropes in Roheet Chaddha

Font Size   16
Vibgyor Brand Services ropes in Roheet Chaddha

Vibgyor Brand Services, an experiential marketing and BTL activation agency, has appointed Roheet Chaddha as Vice President – Sales and Marketing.

In a career spanning more than 15 years, he has worked on Channel V Music Awards, MTV Longest Dance Party, several editions of the Filmfare Awards, Femina Miss India and some of the country’s biggest concerts featuring Shakira, Shaggy and Bon Jovi.

“Roheet’s wealth of experience and industry knowledge make him a key addition to the Vibgyor team. With a commitment to provide the best services to our clients, we were looking for someone who would fit in our ethos of innovation and exceptional service, and it is very fortunate that we were able to find someone of Roheet’s caliber to fulfill this role,” said Ankur Kalra, CEO and  Founder, Vibgyor Brand Services.

Kalra also shared that Vibgyor has some major projects and developments in the pipeline and Chaddha’s addition to the team will further strengthen its position in the industry. 

“The kind of work Vibgyor has been doing in the last few years has been phenomenal. I look forward to new challenges and more memorable campaigns with Vibgyor Brand Services,” said Chaddha.

He has worked with Wizcraft International, CS Direkt Events & Exhibitions, E18 and 360 Degree Entertainment.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business