Top Story

e4m_logo.png

Home >> Marketing >> Article

Viacom 18's Jaideep Singh joins Volocity to lead global expansion

12-August-2016
Font Size   16
Share
Viacom 18's Jaideep Singh joins Volocity to lead global expansion

Jaideep Singh has joined international creative and brand development company Volocity as Managing Director.  Singh assumes his new role with Volocity as it embarks on a global expansion into APAC and the Middle East, to guide the company’s entry and growth in new markets.

 Singh’s expertise in South Asian territories will be particularly instrumental to the opening of Volocity’s first APAC office, which is scheduled to open in India at the end of this year. As part of the company’s global footprint in creative content, it is also preparing to announce their India JV partner soon.

 Singh Said, “My future with Volocity promises an unprecedented opportunity to infuse the media and entertainment ecosystem with fresh new perspective and performance results.” 

He added, “Throughout my career I have gotten to know many companies, and no other can match Volocity’s capacity to deliver campaigns where the content is uniquely data driven, and that are as smart, targeted and meaningful as they are creative and engaging.  It’s an exciting proposition to be able to offer clients the benefits of Volocity’s unique capabilities with total certainty that our work will surpass expectations.”

 “We are delighted to partner with Jaideep as we expand, strengthen and globalize the Volocity enterprise,” said Ben Johnston, Chief Strategy Officer, Volocity and the founder of JosephMarks. 

He added, “Jaideep brings unique and invaluable experience and business acumen to our expansion effort, and is already well-established and widely respected.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.