VEQTA, a digital broadcast network (OTT) dedicated to sports has entered into a first of its kind strategic partnership with Ping Digital Network, a Multi-Channel Network (MCN), to further enhance the reach of its sports content.
Through this alliance, VEQTA will get an additional reach of over 80 million viewers and Ping Network will be able to showcase diverse sports content from across the globe through VEQTA’s sports channels. VEQTA will gain from promotion across Ping Network and will work closely with Ping & its’ network partners to jointly develop exciting and innovative studio content in sports.
To start with, VEQTA will be launching a multi-sport channel and a Mixed Martial Arts Channel on the Ping Network, and will gradually expand the number of channels to cover a wide variety of sports including Cricket, Football, Tennis, Golf and Action Sport, alongside sports such as Motorsports, Olympic Sports etc.
Varun Mathur, Co-founder and Director of VEQTA says, “We are delighted to be joining hands with Ping Network to take our fantastic range of sports content to an even larger audience. Through this partnership, VEQTA will offer hundreds of hours of world class sports content from the biggest names in the business. We are committed to making VEQTA synonymous with sport and delivering the most engaging and powerful media experience for sports fans.”
Rajeshree Naik, Co-founder, PING Network said, “We are excited to take a leap into curated sports content through our partnership with VEQTA. Sports videos attract some of the biggest following on Youtube and what's even more interesting is the kind of content - the sports enthusiasts love to see content beyond just the game - the younger audience wants to know everything about their sporting heroes and the game from fails, to behind-the-scenes videos, trick shots, training and even the sport itself.”
VEQTA will be launching its flagship OTT Service soon to engage sports fans across India.