Top Story

e4m_logo.png

Home >> Marketing >> Article

Vatika Group to invest 100 crore in Quick Service Restaurants (QSR)

01-February-2016
Font Size   16
Share
Vatika Group to invest 100 crore in Quick Service Restaurants (QSR)

Taking the ‘Make in India’ mission forward, the Vatika Group, a diversified organization with interests in real estate, hotels, fine-dining restaurants, education, business centers and facilities management across the country, has announced its plans to diversify in the Quick Service Restaurants (QSR) business under the ‘Nukkadwala’ brand with an initial investment of Rs 30 crore.

 Nukkadwala aims to present local favourites in an organized and hygienic environment and is being positioned as age, class, and occasion agnostic venture with a low cost-to-sales ratio.

Speaking about this new venture, Gaurav Bhalla, Managing Director, Vatika Group, said, “Inspired by a billion foodies, Nukkadwala revives the zing and essence of India's rich culinary heritage.  Nukkadwala offers the choicest delectable treats from the streets across India, right in your neighbourhood all under one roof. The idea is to popularize local Indian flavours across the world, just like our mouth waters at the mere mention of Italian pizza. Deployment of state of the art technology would aim to enhance the guest experience, aid the operations and drive down the costs.”

Vatika Group is opening the first such outlet at Sohna Road, a premium locality in Gurgaon, Haryana. With a vision to grow rapidly in the QSR business, the group has signed up another four locations in the NCR.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group