Van Heusen has unveiled two new lines of clothing in India — Van Heusen Woman and V. (pronounced V `Dot'), a range of trendy outfits for the younger man.
"These two launches are significant milestones for Van Heusen, signifying the evolution from being a formal men's wear brand to a mega brand with many facets to it. We have always been looking to expand Van Heusen's persona with new categories and these two innovations are logical extensions of the brand," said Mr Hemchandra Javeri, President, Madura Garments, which retails the Van Heusen brand.
Van Heusen Woman is a collection of international ensembles for various occasions such as formal meetings and social events. It offers trousers at Rs 1,300; suits and blazers at Rs 3,500-6,000; tops at Rs 1,100, apart from a range of accessories such as shoes, scarves and stockings. Van Heusen Woman will be available selectively in New Delhi at Van Heusen stores and in Bangalore at Garuda Mall.
V. is meant for the younger men and reflects the `fashion forward' concept with trendier designs and styling. Shirts are available at Rs 1,400, while trousers are priced at Rs 1,600.
They will be available at all exclusive Van Heusen stores, Planet Fashion and other men's wear outlets.
Madura Garments also retails the Allen Solly and San Frisco brands, which have a women's wear component. Women's wear contributes about 10 per cent of Madura's sales, but this is a category that holds great potential, said Mr Vikram Rao, Director, Aditya Birla Nuvo, which owns Madura Garments.
Van Heusen, a Rs 225-crore brand, hopes to achieve a turnover of Rs 500-600 crore in four to five years.