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Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

17-November-2017
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Value 360 and Viacom 18 win big at IPRCCA; Roger C.B. Pereira conferred with Lifetime Achievement Award

The exchange4media group celebrated the best of work in the Public Relations and Corporate Communications world in Gurgaon on Thursday with the India PR & Corporate Communications
Awards. These awards recognise the contribution and path-breaking initiatives of PR Consultancies and Corporate Communications teams.

In this year’s edition of e4m IPRCCA, 45 metals were awarded across 4 categories and 25 sub-categories.

The big winner this year was Value 360 Communications that won four gold, two silver and two bronze metals thus emerging as the PR Consultancy of the Year. Viacom 18 won the In-House Team of the Year with one gold, two silver and two bronze metals. Roger C.B. Pereira was conferred with the Lifetime Achievement Award for his immense contribution to the industry.

The other winners included Adfactors PR, PR Pundit and Text 100. Adfactors PR won three gold and six silver metals while Text 100 won three gold metals. PR Pundit won one gold and one bronze metal.

Among brands that participated, Procter & Gamble won one gold metal, Godrej won three silver and one bronze metals.

Further, Samir Kapur, Sr. VP & Branch Head, AdFactors PR, won the PR Professional of the Year award. And Amrutha Raman, Senior PR Consultant, Aim High Consulting, won the Young PR Professional of the Year award.
"The growth of digital and new-age media has brought a major change in the media consumption habits, not only in terms of content but also in mode and time. The award entries at the  IPRCCA had  PR firms creatively use the art and science mixing traditional and new media to create the right impact, going beyond media coverage," said Anup Sharma, Veteran PR Consultant.
Kunal Kishore, Founder Value 360, said, "We are extremely elated on the win and the credit for this goes to all our team members who have worked extremely hard to make it happen. We will also like to thank IPRCCA for recognising this good work."
The complete list of winners can be seen below:

101. Issues Management or Crisis Management
S.NO. Entry Name Brand Name Entrant Company Medal
1 Enduring Code Red of Bitcoins in India Unocoin Value 360 Communications Gold
2 Saving Cloud Telephony Knowlarity Communications Value 360 Communications Silver
         
102. Public Affairs
S.NO. Entry Name Brand Name Entrant Company Medal
1 Delivering Banking to India without Banks Faircent.com Value 360 Communications Gold
2 Elephants can fly Momentum Jharkhand Adfactors PR Silver
         
103. Most innovative use of Social Media
S.NO. Entry Name Brand Name Entrant Company Medal
1 Vicks #TouchOfCare Vicks Procter & Gamble (Hygiene & Healthcare) Gold
2 MTV Unplugged Season 6 - Making Music A Social Experience MTV India Viacom18 Media Pvt. Ltd. Silver
3 Launch of GoodKnight Fabric roll on GoodKnight Godrej Bronze
         
104. Integrated Campaign
S.NO. Entry Name Brand Name Entrant Company Medal
1 Digital India ki Digital Aadat #PaytmKaro Paytm Value 360 Communications Gold
2 Sleep@10 by Godrej Interio Sleep@10 by Godrej Interio Godrej Industries Limited and Associated Companies Silver
3 Mirinda #ReleaseThePressure Mirinda Edelman India Bronze
         
105 A. Continuous Campaign {Metro Only}
S.NO. Entry Name Brand Name Entrant Company Medal
1 Max Bupa Walk for Health 2017 Max Bupa India Text100 Gold
2 Ezee Hugs Ezee Godrej Silver
         
105 B. Continuous Campaign {Beyond Metro}
S.NO. Entry Name Brand Name Entrant Company Medal
1 Shriram Thirukkural Competition Shriram Chits Tamilnadu Pvt Ltd Catalyst PR Bronze
         
201. Entertainment, Sports and Lifestyle Sector
S.NO. Entry Name Brand Name Entrant Company Medal
1 United by Half by Benetton India United Colors of Benetton PR Pundit Public Relations Pvt. Ltd Gold
2 Saluting Women Power in Rugby Societe Generale Adfactors PR Silver
3 MTV Unplugged Season 6 - Making Music A Social Experience MTV India Viacom18 Media Pvt. Ltd. Bronze
         
202. Education Sector
S.NO. Entry Name Brand Name Entrant Company Medal
1 From Volume To Value Education New Zealand Genesis Burson-Marsteller Bronze
         
203. Healthcare/Healthcare Providers
S.NO. Entry Name Brand Name Entrant Company Medal
1 Back to Work Medela India Private Limited Genesis Burson-Marsteller Gold
2 Launch of India's First Free Condom Store Aids Healthcare Foundation (AHF) India Avian Media Silver
         
204. Financial Services Sector
S.NO. Entry Name Brand Name Entrant Company Medal
1 STOP PAYING FOR FOREX BookMyForex.com Value 360 Communications Gold
2 Introducing a World beyond Wallets ItzCash Card Ltd Adfactors PR Silver
3 Policybazaar.com - Changing the Way India buys Insurance Policybazaar.com Policybazaar.com Bronze
         
205 A. Best use of PR by a Brand {Metro Only}
S.NO. Entry Name Brand Name Entrant Company Medal
1 Back to Work Medela India Private Limited Genesis Burson-Marsteller Gold
2 Leading India's Financial Revolution - Paytm Karo Paytm Value 360 Communications Silver
3 ITC Vivel - Ab Samjhauta Nahin Vivel PR Pundit Bronze
4 SALEBHAI-RIDING THE REGIONAL NOSTALGIA WAVE SaleBhai Value 360 Commmunications Jury Recommendation
         
205 B. Best use of PR by a Brand {Beyond Metro}
S.NO. Entry Name Brand Name Entrant Company Medal
1 A Friend in Need Trringo Adfactors PR Gold
2 Saregama - Carvaan Saregama Carvaan Saregama India Silver
         
206. Technology
S.NO. Entry Name Brand Name Entrant Company Medal
1 Text100 - Indus OS Indus OS Text100 Gold
2 Sennheiser Top 50 Sennheiser Genesis Burson-Marsteller Silver
         
301. Public Sector
S.NO. Entry Name Brand Name Entrant Company Medal
1 Know Your Banking Rights BCSBI Adfactors PR Gold
2 Elephants can fly Momentum Jharkhand Adfactors PR Silver
3 IDBI Bank salutes 26/11 martyrs with 'Swim of the Century' IDBI Bank Adfactors PR Silver
         
302 A. CSR & Not-for-profit {Metro Only}
S.NO. Entry Name Brand Name Entrant Company Medal
1 Creating Warriors out of Survivors School for Justice FleishmanHillard Gold
2 ICICI Bank's CSR programme through its ICICI Foundation for Inclusive Growth ICICI Bank ICICI Bank Bronze
3 Down's Syndrome art winning hearts Om Creations Trust Adfactors PR Silver
         
302 B. CSR & Not-for-profit {Beyond Metro}
S.NO. Entry Name Brand Name Entrant Company Medal
1 Project EMBED (Elimination of Mosquito Borne Endemic Diseases) Godrej Godrej Silver
2 Feed The Future Now - Eradicating Hidden Hunger Viacom18 Media Pvt. Ltd. Viacom18 Media Pvt. Ltd. Gold
3 Smile Foundation: Empowering local Samaritans Smile Foundation Value 360 Communications Bronze
         
303. Management Communications
S.NO. Entry Name Brand Name Entrant Company Medal
1 WAVE - Ushering In A Wave of Change Viacom18 Media Pvt. Ltd. Viacom18 Media Pvt. Ltd. Silver
2 Don't Go Red - Maintaining The Integrity At Viacom18 Viacom18 Media Pvt. Ltd. Viacom18 Media Pvt. Ltd. Bronze
3 Sustained campaign of bringing happiness among stakeholders Telenor India Communications Text100 Gold
         
304. Best use of PR by a corporate
S.NO. Entry Name Brand Name Entrant Company Medal
1 Unhungry India Godrej Appliances Adfactors PR Silver
2 Dream BIG with Ola Ola Adfactors PR Gold
3 Bringing art to the masses Asian Paints Madison Public Relations Bronze
         
402. Young PR Professional of the Year
S.NO. Entry Name Designation Entrant Company  
1 Amrutha Raman Senior PR Consultant Aim High Consulting Winner
         
403. In-House Team of the Year
S.NO. Entry Name   Entrant Company  
1 Viacom 18   Viacom 18 Winner
         
404. PR Professional of the Year
S.NO. Entry Name Designation Entrant Company  
1 Samir Kapur Sr. VP & Branch Head AdFactors PR Winner
         
405. PR Consultancy of the Year
S.NO. Entry Name   Entrant Company  
1 Value 360 Communications Pvt. Ltd.   Value 360 Communications Pvt. Ltd. Winner
         
406. Life time Achievement Award
S.NO. Entry Name Designation Entrant Company  
1 Roger C.B. Pereira Partner Roger Pereira Communication LLP Winner

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