Usha International, one of India’s leading consumer durable companies, has strengthened its association as an official partner of the Mumbai Indians and will continue to partner the team through IPL Seasons 10 and 11.
After three successful years of association, Usha is all set to enhance consumer engagement and brand recall through a series of activities spanning across digital media and on-ground branding initiatives this season. As part of the association, the Usha logo will be seen on the leading side of caps and helmets of MI players. Usha will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium, along with in-stadium promotional rights on match days.
Usha has already launched a pan India engagement program for trade partners and sales teams. Usha distributors, dealers, and sales team along with their families will also get an opportunity to meet and engage with marquee Mumbai Indians players in selected cities.
Commenting on the collaboration, Jayati Singh, Vice President –Marketing for Cooking Appliances and Sewing Machines, Usha International said, “We take pride in extending our association with Mumbai Indians for the next two seasons of IPL as this is an excellent platform to increase our brand saliency and engagement.”
“With the ever increasing impact of digital, this year, we are focussing more on online media for leveraging this association,” Singh added.
Usha has been supportive of numerous sporting initiatives in the country such as Ultimate Flying Disc, IPL, Football, Marathon, Ladies Amateur and Junior Golf, and Cricket for the deaf.