Top Story

e4m_logo.png

Home >> Marketing >> Article

Usha will continue to partner Mumbai Indians through IPL Seasons 10-11

11-April-2017
Font Size   16
Share
Usha will continue to partner Mumbai Indians through IPL Seasons 10-11

Usha International, one of India’s leading consumer durable companies, has strengthened its association as an official partner of the Mumbai Indians and will continue to partner the team through IPL Seasons 10 and 11.

After three successful years of association, Usha is all set to enhance consumer engagement and brand recall through a series of activities spanning across digital media and on-ground branding initiatives this season. As part of the association, the Usha logo will be seen on the leading side of caps and helmets of MI players. Usha will also have significant brand exposure at the Mumbai Indian’s home ground, Wankhede stadium, along with in-stadium promotional rights on match days.  

Usha has already launched a pan India engagement program for trade partners and sales teams. Usha distributors, dealers, and sales team along with their families will also get an opportunity to meet and engage with marquee Mumbai Indians players in selected cities.

Commenting on the collaboration, Jayati Singh, Vice President –Marketing for Cooking Appliances and Sewing Machines, Usha International said, “We take pride in extending our association with Mumbai Indians for the next two seasons of IPL as this is an excellent platform to increase our brand saliency and engagement.”

“With the ever increasing impact of digital, this year, we are focussing more on online media for leveraging this association,” Singh added.   

Usha has been supportive of numerous sporting initiatives in the country such as Ultimate Flying Disc, IPL, Football, Marathon, Ladies Amateur and Junior Golf, and Cricket for the deaf.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.