Top Story

e4m_logo.png

Home >> Marketing >> Article

US pizza chain Papa John's to enter Indian market through franchising

07-May-2005
Font Size   16
Share
US pizza chain Papa John's to enter Indian market through franchising

The $ 2-billion US pizza major, Papa John's, will soon be entering the Indian market, opening a chain of restaurants through regional franchisees. The company has appointed Om Enterprises V LLC as its master franchisee for Northern India and is currently studying the Indian market for its range of pizzas. The first Papa John's outlet will be opened in Delhi by January 2006.

Talking about the potential in the Indian market, Grant P Miller, Managing Director, Papa John's International Inc., said, "With a burgeoning middle class and one of the highest economic growth rates in the world, India today is one of the most promising markets and we are glad to be entering the country. We are confident that our superior quality products and services will be well received in India."

In the first phase, Papa John's would open outlets in Delhi, Haryana, Punjab, Himachal Pradesh, Rajasthan, Uttar Pradesh and Uttaranchal. Once the company has built a strong foundation in India, the franchising of Papa John's outlets will be done following the establishment of the systems and suppliers.

Said Kamal R Tandon, Chairman, Om Enterprises V LLC, "Pizza has gained acceptance as a major fast food in India and we will be glad to offer the best quality pizzas customised to Indian tastes at an affordable price. And that is why at Papa John's we believe in saying 'better ingredients, better Pizza'."

Headquartered in Louisville, Kentucky, Papa John's International is the third largest pizza company in America. As of February 20, 2005, Papa John's had 2,832 restaurants (570 company-owned and 2,262 franchised) operating in 49 states and 20 international markets. The company also franchises an additional 117 Perfect Pizza restaurants in the UK.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group