The communications landscape has experienced a dramatic change over the past year across mediums, with consumers now creating their own content versus decreased engagement on traditional advertising vehicles. Resulting in a shift in marketers' approach towards an evolving culture of confluence, wherein traditional methods of work must adapt to embrace and keep up with the flourishing reality of interactive content, emerging media, and new immersive consumption patterns.
This scenario has thrown in key challenges for agencies, who are struggling to find newer ways to connect with consumers whilst they grow, morph and react to cultural shifts; especially when it comes to creativity and ideas. The core challenges are re-inventing the old communications model and re-framing old methods of storytelling through the lens of technology in the dynamic social media landscape.
Is there indeed a happy confluence/ collaboration of the big idea and technology across media today? Is the way forward buying small digital firms? Or is it creating add-on agency units to think digitally for clients? Are the agencies today able to overcome the silo mentality prevalent since years?
The exchange4media Conclave 2014 will focus on discussions that will deliberate all aspects of these questions with its theme of ‘Marketing: The Future is Technology’ on Tuesday 30th September in Mumbai.
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The exchange4media Group hosts its flagship event exchange4media Conclave, every year in Mumbai and Delhi. The Conclave has grown in stature year-on-year. Over the last 14 years, the Conclave has evolved to become a platform that showcases global learning to the marketing, advertising and media professionals in India.
Some of the speakers of exchange4media’s conclave in the past have included Sir Martin Sorrell, CEO, WPP Group, Dominic Proctor, President Group M Worldwide, Arnab Goswami, media veteran and Editor-in-Chief and news anchor of Times Now, Arunabh Das Sharma President at Bennett, Coleman and Co. Ltd, Anupama Ahluwalia, Vice President - Marketing, India and South West Asia at The Coca Cola Company, Aroon Purie, Founder-Publisher, Editor-in-Chief of India Today & CEO India Today Group, Nitin Paranjpe, MD & CEO, HUL, and Chitranjan Dar, CEO, ITC Foods to name just a few speakers.