Top Story

e4m_logo.png

Home >> Marketing >> Article

Unveiling the 14th edition of exchange4media conclave: 'Marketing: The Future is Technology'

31-July-2014
Font Size   16
Share
Unveiling the 14th edition of exchange4media conclave: 'Marketing: The Future is Technology'

The communications landscape has experienced a dramatic change over the past year across mediums, with consumers now creating their own content versus decreased engagement on traditional advertising vehicles. Resulting in a shift in marketers' approach towards an evolving culture of confluence, wherein traditional methods of work must adapt to embrace and keep up with the flourishing reality of interactive content, emerging media, and new immersive consumption patterns.

This scenario has thrown in key challenges for agencies, who are struggling to find newer ways to connect with consumers whilst they grow, morph and react to cultural shifts; especially when it comes to creativity and ideas.  The core challenges are re-inventing the old communications model and re-framing old methods of storytelling through the lens of technology in the dynamic social media landscape.

Is there indeed a happy confluence/ collaboration of the big idea and technology across media today? Is the way forward buying small digital firms? Or is it creating add-on agency units to think digitally for clients? Are the agencies today able to overcome the silo mentality prevalent since years?

The exchange4media Conclave 2014 will focus on discussions that will deliberate all aspects of these questions with its theme of ‘Marketing: The Future is Technology’ on Tuesday 30th September in Mumbai.
To find out more, please click below:
http://www.exchange4media.com/Conclave2014/index.html

The exchange4media Group hosts its flagship event exchange4media Conclave, every year in Mumbai and Delhi. The Conclave has grown in stature year-on-year. Over the last 14 years, the Conclave has evolved to become a platform that showcases global learning to the marketing, advertising and media professionals in India.

Some of the speakers of exchange4media’s conclave  in the past have included Sir Martin Sorrell, CEO, WPP Group, Dominic Proctor, President Group M Worldwide, Arnab Goswami, media veteran and Editor-in-Chief and news anchor of Times Now,  Arunabh Das Sharma President at Bennett, Coleman and Co. Ltd,  Anupama Ahluwalia, Vice President - Marketing, India and South West Asia at The Coca Cola Company,  Aroon Purie, Founder-Publisher, Editor-in-Chief of India Today & CEO India Today Group, Nitin Paranjpe, MD & CEO, HUL, and Chitranjan Dar, CEO, ITC Foods to name just a few speakers.
 

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.