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UNIBIC ropes in Shruti Haasan as brand ambassador

UNIBIC ropes in Shruti Haasan as brand ambassador

Author | exchange4media News Service | Friday, Jul 29,2016 8:10 AM

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UNIBIC ropes in Shruti Haasan as brand ambassador

UNIBIC Foods India Pvt. Ltd., the country’s premium cookie manufacturer, has announced that Shruti Hassan will be the face of the brand. She will be seen in UNIBIC’s new television commercials that go on air today across South India, on UNIBIC’s YouTube Channel and social media assets.  With this association, UNIBIC aims to further strengthen their position in target markets across South India and aggressively expand into new markets in the west and north. Shruti Haasan, who is a leading actress in the South, is also known for being multi-talented as she plays various roles of an actor, singer and a dancer which is synonymous to the versatility of the UNIBIC brand.

UNIBIC started its journey in India a decade ago with the introduction of two iconic variants, the Anzac Oatmeal Cookie and the Bradman Choco Chip cookie. In the period since, UNIBIC has expanded its portfolio and today offers over 20 variants in the Indian market. As a player in the premium cookie segment, UNIBIC offers the most differentiated choice of cookies for the discerning Indian consumer. Pioneers of the wire cut technology in India which was later followed by other brands, UNIBIC products stand apart as being crunchy, crispy with much more goodies in the products itself. UNIBIC offers cookies such as Scotch finger, Doosra Chilli Butter Cookies, Multigrain Cookies and Honey Oatmeal cookies, among others.

Nikhil Sen, Managing Director, UNIBIC, said, “UNIBIC’s vision is to bring unique, premium products to the Indian market at prices that are affordable to our consumers. We have also been the innovators and the first ones to bring many unique products like Scotch Finger and center filled choco cookies to the Indian market. Our brand stands out in the market because of its great taste as well as its premium and international imagery. In this context, we feel that Shruti Haasan is a great fit to be the UNIBIC brand ambassador. She is a youth icon and embodies many of the same characteristics that are core to our brand.”

Shruti Hassan, said, “I am glad to be able to share the UNIBIC story, on their behalf. Cookies, when made just right, are the perfect indulgence whether it is at the end of a long day or when you need a tasty snack. They are original in their offering which is what makes UNIBIC different and in effect stand out.”

The UNIBIC TVCs featuring Shruti Haasan, have been conceived and shot like musicals. 3 completely different sound tracks set the mood to take the viewer into 3 different worlds of UNIBIC. The sets have been inspired by Broadway musicals and Shruti’s dance expertise, comes through beautifully in each film. Each film ends with UNIBIC’s promise of taste and quality, as Shruti calls out the brand tagline, ‘BICALICIOUS’.

The TVC airs on Asianet, Maa TV, Sun TV, Zee Kannada, COLORS Kannada, ETV along with many more. The campaign is also supported with a social media proliferation, based on the hashtag #Unibicbicbicalicious, inviting consumers to experience UNIBIC, on Facebook and Twitter.  

UNIBIC Highlights:

  • Under its institutional sales, UNIBIC makes cookies for some of India’s favourite airlines, Café Coffee Day as well as the large modern trade players like Food Bazaar and Aditya Birla Retail among others.
  • UNIBIC also competes in the highly competitive markets in Australia, USA, Middle East as well as 15 other countries.
  • UNIBIC was the first cookie manufacturer to introduce ‘center filled’ choco cookies in India
  • The shortbread cookies from UNIBIC, Scotch Finger, are a unique offering in the Indian market

Creative teams:

For brand: Ankura Ranade, Brand Manager, UNIBIC Foods India Pvt. Ltd.

Agency: Why Axis

Creative Director: Niranjan Natarajan

Account Management:  Ambika Nathan

Production House: Red Ice Films

Director: Robby Grewal

Watch UNIBIC TVCs here

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