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Understanding the Kids During Summer Vacation: A study by Mudra Communications

25-November-2002
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Understanding the Kids During Summer Vacation: A study by Mudra Communications

After having looked at this powerful segment called "Kids" and realizing that "Pester Power" is now slowly moving towards" Money Power" of the segment, we've tried to study the group at their most sought after time of the year- the Summer Time, which also in most cases turns out to be a very lucrative period for marketers.

Summer time for kids.…spells vacations, ice creams, fun, hill station trips and more TV watching (?). In this issue we try to probe deeper into this period of 8 to 9 weeks when kids definitely have more time than normal school going days.

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