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UK’s Lornamead sets up India business; appoints Rohit Gothi as Country Director

10-September-2007
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UK’s Lornamead sets up India business; appoints Rohit Gothi as Country Director

The Lornamead Group, a UK-based manufacturer and marketer of personal care products, has established its dedicated India business, Lornamead Personal Care Pvt Ltd. The India operation, currently with offices in Mumbai and Chennai, will provide the platform from which Lornamead will market and distribute its range of global brands such as Yardley, Finesse, and Lypsyl to this growing market. Rohit Gothi, who has been appointed as Country Director, will head the Indian operations.

Gothi, who has specialist knowledge of the personal care business in India, will be responsible for all success of the company and will steer new Lornamead operations in India. He comes with 16 years of rich and diverse experience in sales, marketing, general management, commercial discipline and setting up new business. Gothi joins Lornamead from Marico, where he held key roles like Sales Head for Indian operations and Business Head for Kaya life, the recently launched new vertical of Kaya.

Mike Jatania, CEO, Lornamead, said, “India is a key market for Lornamead. Having already started tapping into this growing market, we are now very excited about focussing more specific attention and resource in order to fulfill this business potential. Rohit’s role will be pivotal to this business as he brings a wealth of highly relevant commercial experience within both our industry and this market. With the dedicated resources we now have in place, we can truly listen to, and therefore respond to, the market’s needs.”

“As part of our commitment to deliver the highest standard of service to our customers, we are delighted to bring the India operation of Yardley back into our own business. As owners of this brand since 2005, we understand the quality and heritage of this classic English brand and are very excited about ensuring we can deliver these standards with increased efficiency and effectiveness,” Jatania added.

Commenting on his appointment, Gothi said, “I am really excited by the brands in Lornamead’s global portfolio, and there is a huge scope for brands like Yardley, Finesse and Lypsyl to make it really big in India.”

Lornamead, founded by the Jatania family in 1978, has a portfolio of more than 37 brands distributed to over 50 countries worldwide. It specialises in acquiring brands, known for their long-standing customer loyalty and tradition that gives them their reputable status as heritage and quality brands. This includes brands such as Yardley, Harmony Finesse, Woods of Windsor, CD, Lypsyl, Aqua Net, Rapid White, Vosene, Handsan, and Tura, which can deliver growth, value and sustainable profitability. The group has its headquarters in the UK and offices in Europe, Dubai and North America.

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