Top Story


Home >> Marketing >> Article

UK’s IMSG divests 66 pc stake in Candid Marketing

Font Size   16
UK’s IMSG divests 66 pc stake in Candid Marketing

Strategic brand activation agency Candid Marketing has announced a management buyout of the company from UK-based International Marketing and Sales Group Plc (IMSG). IMSG had acquired a 66 percent stake in Candid Marketing in June 2006. The buyout, effective immediately, will not see any change in the management team structure Atul S Nath, Co-founder and Managing Director, Candid Marketing.

Speaking on the development, an IMSG spokesperson said, “IMSG decided to disinvest in Candid India so that it could focus energies and funds to build on its business in the UK, Russia and the CIS countries, where it is a dominant BTL marketing player.” IMSG were advised by Sanjay Sondhi of Pegasus Advisory New Delhi.

Commenting on the management buyout, Atul S Nath said, “Candid Marketing is a robust agency, which has witnessed strong growth over the last few years. Recently, we were adjudged the No. 1 brand promotion agency by a leading financial daily and we intend to work towards maintaining our leadership. The buyout is evidence of the potential of Candid to stay the No. 1 agency in the industry, taking it to the next level of its evolutionary process.”

He further said, “All of us at Candid Marketing are very excited about this development, we believe we can deliver great work to our clients in brand activation and in other lines of marketing services that we would now be launching.”

Candid has claimed to have grown by over 40 percent over the last year, providing promotional and activation solutions to clients like HUL, Nokia, ESPN-STAR Sports, Cadbury, Pepsi, Star TV, Castrol, Mars Foods and many other MNCs.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video