Uber, ride-sharing company, has announced the #DontDrinkAndDrive campaign, supported by SaveLIFE foundation. Aimed at encouraging people to opt for alternate modes of transportation and commute while reveling in the season’s festivities, Uber will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving.
"Drunk driving is a globally recognised risk factor. In India annually over 6750 people are killed and 18,800 are injured in road crashes involving drunk driving. Targeting this menace requires a collective effort and we are glad that in this campaign, Uber is not just talking about the effect of drinking and driving but also actively reaching out to people directly and providing solutions", said Saji Cherian, Director, Operations of SaveLIFE Foundation, a non-profit organisation doing pioneering work in the area of road safety and emergency care.
"Through our #DontDrinkAndDrive campaign, we want to urge people to refrain from taking over the wheel when they are under the influence of alcohol. We believe this will contribute towards making the roads safer. We want to encourage people to make the right choices when they have alternative transportation options that are not just affordable but easily accessible. In the coming days, we will be working with the local administration and hundreds of bars and restaurants in the country to ensure that our customers can enjoy the season’s festivities without endangering their or anyone else’s safety and comfort,” said Shweta Rajpal Kohli, Head, Public Policy, Uber India.
Highlights of Bars Against Drunk Driving Campaign:
· Breath Analysers: Breath Analysers will be set up at key party hot spots in the country to encourage riders to use alternative mode of transport, like Uber, when under the influence of alcohol. Uber Breath Analyser is a kiosk that calculates the blood alcohol content (BAC) in a person’s body through an app that’s fixed to the device. If the person’s BAC is higher than the permissible limit for driving, they can sign up and take their first free ride on Uber by using the promo-code DDAD100
· RiderDOSTs: Uber will also provide the bars and restaurants access to RiderDOST, an app that can be accessed by RiderDOSTs (Uber Brand Advocates) at the kiosks set-up inside the premises. Through this, RiderDOSTs can now help anyone book a ride, even if they don’t have the Uber app downloaded on their device and get home safe
· Promo Codes: Uber will provide special promo codes to bars and restaurants that join this movement, to help them encourage their customers to avoid drunk driving and ‘Uber it’ instead
To maximise impact, Uber has also launched ‘Gift an Uber’, wherein riders can buy promo codes for their private parties and ‘Gift an Uber’ to their friends and other guests to discourage them from driving back home drunk. ‘Gift an Uber’ coupons will be available in Delhi-NCR, Mumbai, Bangalore, Bhuwaneshwar, Chennai, Chandigarh, Guwahati, Indore, Lucknow, Hyderabad and Kolkata, and can be availed from t.uber.com/gift-an-uber.