Two-wheeler launches on the fast track

Two-wheeler launches on the fast track

Author | Source: The Economic Times | Friday, Apr 21,2006 8:00 AM

Two-wheeler launches on the fast track

If you have made up your mind to buy your dream two-wheeler already, think again. It seems the best model line-up is still to come as the two-wheeler makers are pushing up their design and development teams to launch as many has 24 new products in 2006. That's two new products for you to test ride every month. In the first three months has already seen four new launches.

This is will make the current calendar the busiest ever for the two-wheeler makers such as Hero Honda, Bajaj Auto, TVS Motors and Yamaha. Last year, 15 new products had made their debut.

Market leader Hero Honda is learnt to be planning to come out with four to five new models this year to retain its market leadership. On the other hand its arch rival, Bajaj Auto which has already launched its 100cc Platina is now planning to launch six additional two-wheelers model this year. This includes two ungeared scooter - Kristal and Blade.

“We are launching all the models shown in the recent auto expo, besides that, we are launching a Pulsar upgrade this year,” says S Sridhar, vice-president, marketing & sales (two-wheelers), Bajaj Auto. The company's auto expo stable included Pulsar DTS-Fi and Sonic DTS-Fi, a new premium bike.

Buoyed by the success of previous two motorcycle launches, TVS Motors now plans to flood the Indian market with six new models. “This year we plan to increase the number of model debuts. Our intention is to come out with six new products in different categories during 2006,” a senior company manager told ET.

Japanese bike maker Yamaha will launch three new products this year in a bid to reach its target to of 10% share of the Indian motorcycle market by 2008. It currently holds less than 4% market share. “By the end of June quarter we will launch our new product in the executive/125cc motorcycle segment,” said Atul Gupta, associate vice-president (sales & marketing), Yamaha Motor India.

Suzuki India which launched its maiden motorcycle in India at the recent auto expo doesn't plan to launch any products besides the 125cc twins launched at the expo -Suzuki Heat and Suzuki Zeus. ”We believe that Indians will soon shift to the 125 cc entirely and most of this would be upgradation from the 100-110 cc bike. So as of now we are waiting and watching and would not launch any other product,” said Satya Sheel, managing director,Suzuki Motorcycles India.

It same with Honda Motorcycles and Scooter India (HMSI) that launched its mass market motorcycle -Honda Shine in the 125 cc segment last month. Its focus for 2006 seems to be on the executive segment and also the upgradation of the market from utility to pleasure driving.

Tags: e4m

Write A Comment