Top Story

e4m_logo.png

Home >> Marketing >> Article

Twitter partners with Lookup aims to drive local on-demand concierge service to its platform

31-December-2015
Font Size   16
Share
Twitter partners with Lookup aims to drive local on-demand concierge service to its platform

Twitter’s partnership with Bangalore-based start-up Lookup will enable users in India to pay their bills through the micro-blogging site. With this association, users in Delhi NCR, Bangalore, Mumbai, and Pune can send a direct message or tweet to @lookuplite to book appointments, inquire about services and make transactions with local shops, salons, spas and restaurants, amongst others.

“The partnership with Lookup is a continuation of us working with other partners to allow Twitter users to do more on Twitter. @lookuplite is a unique service that brings the power of a local on-demand concierge service to this platform,” says Ravichandran Bhaskaran, Head, Business Development, India/South Asia.

When asked about the objective, Bhaskaran mentions that the idea is to enable consumers transact via Twitter and increase the reach of local shop vendors. “We want to enable Lookup to use our creative, measurement and targeting tools to drive conversions, leads, and re-engagements. We also want to enable businesses to connect with their customer base on Twitter using our APIs and developer platform,” he adds.

Currently, users can buy directly within the social network thorough Twitter's 'Buy' button. Lookup will use Twitter's API, as well as its monitoring capabilities, to handle connecting the customer to the prospective merchant. In the new arrangement, orders and payments would be fulfilled separately and offline with Twitter simply facilitating the conversation.

Lookup will use Twitter's API, as well as its monitoring capabilities, to handle connecting the customer to the prospective merchant. In the new arrangement, orders and payments would be fulfilled separately and offline with Twitter simply facilitating the conversation.
 
Lookup, a messaging app connecting local merchants with customers and boasts of 1.2 million registered users from Delhi, Mumbai and Bengaluru. On revenue generation, Lookup's founder Deepak Ravindran shares, “Lookup-Twitter is a strategic partnership and we have been scaling organically in the platform till date. Revenue for Lookup is mainly through lead generation and commission share from the business we generate for offline sellers who are verified with us.” Ravindran is looking to scale this across all cities by empowering more small businesses to come online.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by