Twitter’s partnership with Bangalore-based start-up Lookup will enable users in India to pay their bills through the micro-blogging site. With this association, users in Delhi NCR, Bangalore, Mumbai, and Pune can send a direct message or tweet to @lookuplite to book appointments, inquire about services and make transactions with local shops, salons, spas and restaurants, amongst others.
“The partnership with Lookup is a continuation of us working with other partners to allow Twitter users to do more on Twitter. @lookuplite is a unique service that brings the power of a local on-demand concierge service to this platform,” says Ravichandran Bhaskaran, Head, Business Development, India/South Asia.
When asked about the objective, Bhaskaran mentions that the idea is to enable consumers transact via Twitter and increase the reach of local shop vendors. “We want to enable Lookup to use our creative, measurement and targeting tools to drive conversions, leads, and re-engagements. We also want to enable businesses to connect with their customer base on Twitter using our APIs and developer platform,” he adds.
Currently, users can buy directly within the social network thorough Twitter's 'Buy' button. Lookup will use Twitter's API, as well as its monitoring capabilities, to handle connecting the customer to the prospective merchant. In the new arrangement, orders and payments would be fulfilled separately and offline with Twitter simply facilitating the conversation.
Lookup will use Twitter's API, as well as its monitoring capabilities, to handle connecting the customer to the prospective merchant. In the new arrangement, orders and payments would be fulfilled separately and offline with Twitter simply facilitating the conversation.
Lookup, a messaging app connecting local merchants with customers and boasts of 1.2 million registered users from Delhi, Mumbai and Bengaluru. On revenue generation, Lookup's founder Deepak Ravindran shares, “Lookup-Twitter is a strategic partnership and we have been scaling organically in the platform till date. Revenue for Lookup is mainly through lead generation and commission share from the business we generate for offline sellers who are verified with us.” Ravindran is looking to scale this across all cities by empowering more small businesses to come online.