Top Story

e4m_logo.png

Home >> Marketing >> Article

TVS Tyres to co-present Asian Champions Trophy 2016

22-October-2016
Font Size   16
Share
TVS Tyres to co-present Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres, one of the largest manufacturers and exporters of two and three wheeler tyres and Off-Highway Tyres in India, associates with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This association adds on to the brand’s list of previous associations with other sporting events like Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others.

Commenting on the association, P. Vijayaraghavan, Director, TVS Srichakra said, “We feel proud and happy to be the co-presenters for the Asian Champions Trophy this year. Through this partnership, we aim to elevate our brand recall to a much larger audience and feel that it will add value to both our brand as well as business. The association with Asian Champions Trophy aligns the brand with a premier sporting event and a dedicated fan base. Sporting platforms like these augment our strategy to reach out to our customers.”

Top six Asian teams will be participating in this tournament and it will be a great season of hockey across the continent. Post the launch of its new identity, TVS Tyres has associated with many such sporting events and this latest association with Asian Champions Trophy is in line with the brand’s strategy and ongoing engagement with sporting events to enhance brand visibility.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group