With the three top players in the Rs 6 million-plus Indian two-wheeler industry – Hero Honda, Bajaj and TVS Motors – constantly vying for a larger share of the market, it is never a dull moment.
The latest pursuit is by the No 3 player TVS Motors, which holds an 18 per cent share of the two-wheeler market. TVS has announced the launch of three new generation two wheelers – Victor EDGE, StaR City and Scooty Pep+ – which are targeted at different segments, with an emphasis on superior styling and engine capabilities.
Speaking at the launch of the new range, Prasad Narasimhan, Vice-President, Marketing, TVS Motor, said, “TVS has always been trusted with quality and style. We believe that styling will continue to unearth new potential for sales from the new segments. All three two-wheelers are value-adds to our existing range. These stylish and sleek vehicles offer value for money, better mileage and greater performance.”
Aesthetics and the enhancements for these vehicles have been designed keeping in mind the changing needs of two-wheeler customers. These refined engines offer a combination of, what the company states, an unmatched fuel efficiency as well as adequate power in their respective segments.
These launches have been timed appropriately for the festive season, which begins from mid-September onwards, and the better styled variants will be out in the market by around September-end. They are expected to increase TVS’ market share.
“These vehicles will provide further impetus to the growth of motorcycle and scooter sales of TVS Motors in the coming months. We aim to achieve around 25 per cent growth by this fiscal end,” Narasimhan said.
He further said that with aspirations growing much faster than resources, TVS was looking to offer the best at the best possible price. Likewise, the company is only strengthening the core of its three biggest brands. A complete 360 degree marketing communication is being developed, and for Scooty Pep+, road shows, etc, are also being planned in smaller towns.