Top Story

e4m_logo.png

Home >> Marketing >> Article

TV Mohandas Pai joins Gingercrush as Investor & Advisor

14-November-2015
Font Size   16
Share
TV Mohandas Pai joins Gingercrush as Investor & Advisor

Gingercrush, a licensed product customization platform startup, has raised funding from TV Mohandas Pai's family office. Pai will mentor the founding team and senior management to strengthen the organizational leadership and set the company up for strong and responsible growth. The company fits Pai's thesis that the next wave of the Internet will be about consumers expressing themselves.

“A big question in the future of brand value growth is how to engage the new generation of consumers that are coming of age. Today's consumers want to feel closer to the brands whose work they enjoy. So enabling novel methods to deepen those relationships will help drive brand loyalty and recall while improving the experience for us consumers too. I think a product customization platform like Gingercrush makes the relationship of the individual with the brand that much more intimate, and I believe this helps brands deliver new dimensions of affinity and helps the best brands to stand out", said Pai.

"We're very excited about Mr.Pai joining us as an advisor to the board. We shall stand to benefit enormously from his mentorship, experience and guidance," says Rajvi Makol, CEO of Gingercrush.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO