Gingercrush, a licensed product customization platform startup, has raised funding from TV Mohandas Pai's family office. Pai will mentor the founding team and senior management to strengthen the organizational leadership and set the company up for strong and responsible growth. The company fits Pai's thesis that the next wave of the Internet will be about consumers expressing themselves.
“A big question in the future of brand value growth is how to engage the new generation of consumers that are coming of age. Today's consumers want to feel closer to the brands whose work they enjoy. So enabling novel methods to deepen those relationships will help drive brand loyalty and recall while improving the experience for us consumers too. I think a product customization platform like Gingercrush makes the relationship of the individual with the brand that much more intimate, and I believe this helps brands deliver new dimensions of affinity and helps the best brands to stand out", said Pai.
"We're very excited about Mr.Pai joining us as an advisor to the board. We shall stand to benefit enormously from his mentorship, experience and guidance," says Rajvi Makol, CEO of Gingercrush.