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TV manufacturers to kick-off major promos to push sales

01-April-2002
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TV manufacturers to kick-off major promos to push sales

In view of the football World Cup, which begins in May-end, television manufacturers are planning to kick-off major promotional events and new models to push sales over the next two months.

Samsung Electronics, LG Electronics, National Panasonic and Philips are not only planning major promotional activities, but have lined up a slew of product launches as well to coincide with the football World Cup and cricket World Cup next year.

LG Electronics, plans to launch a 20-inch TV in the shape of a soccer ball (to be priced around Rs 13,000), developed and designed by LG Korea for its subsidiaries worldwide.

Companies believe volume sales will pick up on the back of the two mega sporting events, a much-needed boost for an industry suffering from lacklustre growth over the past two years.

Against a growth of around 10 per cent over the past two years, the industry is looking at a growth of 20-25 per cent. Sales volume of CTVs is expected to peak at around 6.5-6.7 million CTVs, feels the industry.

The industry has witnessed a growth of little over nine per cent over the past two years in volume terms and the growth in terms of value has been virtually nil.

Suresh Khanna of Consumer Electronics and TV Manufacturers Association (CETMA) feels that the volumes are likely to cross the six-million mark this year from last year’s level of 5.3 million CTVs.

Sales for the soccer World Cup are likely to be generated from select states like West Bengal, Kerala, Assam and Goa and is expected to pick up from the first week of April.

In case of cricket World Cup, the industry is expecting a surge in volumes only in the month of December and January next year. It is not expected to coincide with the festival season in October-November.

Philips has already launched its unique promo where the company is offering 100 tickets to watch the semi-finals and final, if the consumer is buying Philips TV.

Source: Financial Express

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.