Top Story


Home >> Marketing >> Article

TV manufacturers to kick-off major promos to push sales

Font Size   16
TV manufacturers to kick-off major promos to push sales

In view of the football World Cup, which begins in May-end, television manufacturers are planning to kick-off major promotional events and new models to push sales over the next two months.

Samsung Electronics, LG Electronics, National Panasonic and Philips are not only planning major promotional activities, but have lined up a slew of product launches as well to coincide with the football World Cup and cricket World Cup next year.

LG Electronics, plans to launch a 20-inch TV in the shape of a soccer ball (to be priced around Rs 13,000), developed and designed by LG Korea for its subsidiaries worldwide.

Companies believe volume sales will pick up on the back of the two mega sporting events, a much-needed boost for an industry suffering from lacklustre growth over the past two years.

Against a growth of around 10 per cent over the past two years, the industry is looking at a growth of 20-25 per cent. Sales volume of CTVs is expected to peak at around 6.5-6.7 million CTVs, feels the industry.

The industry has witnessed a growth of little over nine per cent over the past two years in volume terms and the growth in terms of value has been virtually nil.

Suresh Khanna of Consumer Electronics and TV Manufacturers Association (CETMA) feels that the volumes are likely to cross the six-million mark this year from last year’s level of 5.3 million CTVs.

Sales for the soccer World Cup are likely to be generated from select states like West Bengal, Kerala, Assam and Goa and is expected to pick up from the first week of April.

In case of cricket World Cup, the industry is expecting a surge in volumes only in the month of December and January next year. It is not expected to coincide with the festival season in October-November.

Philips has already launched its unique promo where the company is offering 100 tickets to watch the semi-finals and final, if the consumer is buying Philips TV.

Source: Financial Express


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3