Tupperware India (Pvt) Ltd., has entered into an agreement with Hindustan Lever Ltd (HLL) for cross promotion of products in the north, east and western markets. As per the arrangement, Tupperware containers would be sold along with HLL’s Dalda refined oil packets. The company would flag the new promotional strategy from April 28.
Besides, Tupperware is also planning to market its products through events like ‘melas’, caravans and Internet direct access system soon.
By the end of the year, the plastic food storage manufacturer is planning to reach out to 45 cities and would also launch a new range of 15 products targeting children. The company has introduced a range of 80 products in the Indian market so far.
According to company sources, the current strategy is to consolidate its food storage container business in India and has no plans to launch its cosmetic products in the country in the near future. The company is in the process of localising its product range to best suit the tastes of local population.
The company has so far invested $ 15 million in India. Tupperware is in the process of setting up a greenfiled plant in Hyderabad at a cost of $2million.
Source: Financial Express