Top Story


Home >> Marketing >> Article

TTK Prestige to spend Rs 3 crore on ‘Whistle and win’ promo

Font Size   16
TTK Prestige to spend Rs 3 crore on ‘Whistle and win’ promo

TTK Prestige Ltd plans to spend Rs 3 crore on advertising and an additional Rs 3 crore as prizes for its "Whistle and Win" promo. The promo, which will last from September 8 to December 31, is expected to grow the cookware market by least five to six per cent.

According to sources, for any purchase of over Rs 300, the customers gets a whistle which has a prize. The prizes range from Fiat Palio cars, TVS Scootys and Samsung Washing machines to a 20 per cent discount on any purchase.

According to company sources the size of the pressure cooker market was around Rs 400 crore. This segment which had an annualised growth of three to four per cent declined by three per cent last year. The penetration levels of this category were also high. In urban areas, socio economic classification `A' and `B', it was as high as 80 to 90 per cent.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.