Tricks of the re-branding trade at Pitch Marketing Academy on Jan 12

Tricks of the re-branding trade at Pitch Marketing Academy on Jan 12

Author | exchange4media News Service | Wednesday, Jan 05,2011 7:44 AM

Tricks of the re-branding trade at Pitch Marketing Academy on Jan 12

Top Indian CMOs will share their re-branding strategies with working executives and future generation of entrepreneurs at the second edition of Pitch Marketing Academy workshop, to be held in New Delhi on Wednesday, January 12, 2011. The workshop, based on the theme ‘The Art and Science of Re-branding’, is presented by Hindi daily Dainik Jagran.

With the ever evolving market, Pitch, India’s leading marketing magazine from the exchange4media Group, takes the unprecedented initiative to bridge the gap between theory and practice and is hosting the series of workshops on the finer nuances of marketing, advertising and media rules.

The speakers come from major groups such as HDFC Life – that has successfully incorporated the theme into their marketing strategy. The speakers addressing different sessions of the workshop include Sanjay Tripathy, EVP and Head, Marketing and Direct Channels, HDFC Life, and Ashwini Deshpande, Director, Elephant Strategy + Design, among others. Dr SR Singhvi, Professor of Marketing, International Management Institute and visiting Fellow at Kellogg School of Management would also be sharing his insights on the theme.

As one of the key trends in marketing practice has been that brands are donning new avatars and evolving on their positioning, the upcoming Pitch Marketing Academy workshop tries to bring more clarity on the particular marketing trend. CMOs, branding and design experts, facilitated by a noted academician, will delve on the ‘Why & How’ of the important trend.

“Unlike seminars and talks, these workshops aim to go a step further in terms of sharing the application of specific skills and tools from some of India’s best marketing minds,” said Amit Agnihotri, Co-founder and Director, exchange4media and Editor, Pitch.

“According to research, as many as 12 million young people will join the working population every year, for the next 10 years! This is the market that is becoming the driving force for brands in diverse sectors – from telecom to consumer durables to media. As Indian consumers become younger, brands have to reinvent themselves. This is what we are seeing in the Indian marketplace with brands like Airtel, Star Plus, Jagran going for a makeover,” Agnihotri added.

The marketing biggies will highlight how the re-branding exercise allows them to infuse energy and bring more relevance to their products. Besides sharing insights on internal and external factors influencing re-branding, makeover and brand refresh, the speakers will also focus on why sometimes it becomes so necessary to build and develop a new look and feel even for well-established brands.

Also read:
Pitch Marketing Academy is back to unveil secrets of re-branding on Jan 12, 2011


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