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Toyota withdraws Qualis from Indian market

Toyota withdraws Qualis from Indian market

Author | exchange4media News Service | Wednesday, Feb 02,2005 8:39 AM

Toyota withdraws Qualis from Indian market

Toyota Kirloskar Motor (TKM) has decided to withdraw one of its best selling model - Qualis - from the Indian market. Qualis was introduced in January 11, 2000 and quickly redefined the Multi Purpose Vehicle (MPV) segment in India. By the end of the first year, Qualis had established its leadership in the segment, selling over 21,000 units and garnering 35 per cent share in the segment.

In September 2002, TKM introduced the “My Luxury - New Qualis” with a new 7-seater variant. India’s preferred MPV continued to grow in strength in last year, registering sales of nearly 36,700 units between January and December 2004. The last month of production - December 2004 - also saw the highest retail sales of the Qualis, crossing 4000 units in one month for the first time.

“Qualis has been a wonderful proponent of Toyota values in the Indian automobile market. It has redefined the MPV market in India and has held the leadership position in its segment since its introduction in 2000. However, the Indian automobile market has been growing rapidly and our market research indicated changing needs of the customer. Hence the Qualis will now be withdrawn from the market and will give way for a more modern and customer-value driven vehicle. The new vehicle will enable TKM to achieve volume and marketshare objectives in India in future,” said A.Toyoshima, Managing Director, TKM.

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