Toyota has launched its new signage to give a fresh image to its dealerships across the globe. The new signage emphasises Toyota’s brand presence and reflects the company’s image in the market as a high quality manufacturer of modern, stylish and elegant cars.
The two dimensional (2D) red brand identity that is the current signage of Toyota has now been replaced by a three dimensional (3D) Red Toyota mark and logo. The newly introduced 3-D self-illuminating mark and logo assures higher visibility in both daytime and nighttime and offers a sense of refined quality to the customers.
Explaining the rationale behind coming up with a new signage, Y Miyamoto GM - Sales, Toyota Kirloskar Motor, said, “The objective is to strengthen our appeal with a more sophisticated image and a reinforced brand presence, and to create a new direction in the branding of dealership exteriors.”
The Toyota mark consists of three ellipses. The two centre ellipses interlock at right angles to represent a reliability relationship between Toyota and its customers, while their shape symbolises the ‘T’ from Toyota. The space in the background implies the global expansion of Toyota technology and unlimited potential for the future.
The new signage will be displayed at all Toyota dealers across India. The programme will commence in May and will span across the next three years. The development of the new signage was a global project and will be implemented by Toyota distributors across the globe.