Innova, the new offering from Toyota Kirloskar Motors (TKM), will be launched with an exclusive television event - Innova Stars Ki Dhoom -- on Star Plus this Sunday at 8.00 p.m. For the first time a car is being launched with a television event to back it.
Commenting on the launch of Innova in India, Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors, said, "The launch of Innova brings India closer to the world. This new generation vehicle will provide luxury, comfort and safety on a par with customer requirements internationally."
Leveraging on the popularity of Star Plus, the partnership is set to change the consumer perception towards cars from being a utilitarian product to one that offers enhanced lifestyle. To mark the Innova launch, Toyota has also felicitated some achievers like former Miss World and actress Lara Dutta, music director Anu Malik, internationally acclaimed Indian fashion designer Tarun Tahiliani and actor Saif Ali Khan among others.
Peter Mukerjea, CEO, STAR India, said, "Toyota and STAR share a very strong global relationship which has now been extended to India. Through this partnership the Toyota Innova is being launched with a glamorous television event on the channel. The launch of this trendy and innovative driving machine on Star Plus is a confirmation of the belief that the Indian automobile market is ready for global products and Star India is proud to be associated with this category creator for the Indian market."