Top Story


Home >> Marketing >> Article

Toyota to launch Innova with exclusive event on Star Plus

Font Size   16
Toyota to launch Innova with exclusive event on Star Plus

Innova, the new offering from Toyota Kirloskar Motors (TKM), will be launched with an exclusive television event - Innova Stars Ki Dhoom -- on Star Plus this Sunday at 8.00 p.m. For the first time a car is being launched with a television event to back it.

Commenting on the launch of Innova in India, Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors, said, "The launch of Innova brings India closer to the world. This new generation vehicle will provide luxury, comfort and safety on a par with customer requirements internationally."

Leveraging on the popularity of Star Plus, the partnership is set to change the consumer perception towards cars from being a utilitarian product to one that offers enhanced lifestyle. To mark the Innova launch, Toyota has also felicitated some achievers like former Miss World and actress Lara Dutta, music director Anu Malik, internationally acclaimed Indian fashion designer Tarun Tahiliani and actor Saif Ali Khan among others.

Peter Mukerjea, CEO, STAR India, said, "Toyota and STAR share a very strong global relationship which has now been extended to India. Through this partnership the Toyota Innova is being launched with a glamorous television event on the channel. The launch of this trendy and innovative driving machine on Star Plus is a confirmation of the belief that the Indian automobile market is ready for global products and Star India is proud to be associated with this category creator for the Indian market."


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.