Top Story


Home >> Marketing >> Article

Toyota launches 6th generation Camry, eyes 10 per cent market share by 2010

Font Size   16
Toyota launches 6th generation Camry, eyes 10 per cent market share by 2010

Toyota Kirloskar Motor has launched the 6th generation Camry in India after its global debut in Detroit and Japan early this year. The new Camry is priced at Rs 19.83 lakh and Rs 21.45 lakh for two variant models. The two models are expensive by nearly Rs 2 lakh than the previous models.

“The new Camry brings the best of global motoring experience to Indian customers. With the new Camry, we are entering an uncharterd segment in Sedan,” said Vikram Kirloskar, Vice Chairman, Toyota Kirloskar Motor.

Camry is the highest selling import car in India. So far, Toyota has sold 10 million units of Camry in more than 100 countries. After the first launch of the sedan in 2002 in India, the company had made a minor change 2004.

“The company is eying 10 per cent market share in India by 2010 and is expecting 56,000 units sale in the current calender year,” KK Swamy, Deputy Managing Director, Toyota Kirloskar Motor, said. At present, the company has a market share of 4 per cent with 40,000 units being sold in 2005.

“The new Camry is being imported as a Completely Built Unit (CBU) and will be available for sale through all Toyota dealerships across India starting from March 2006,” Swamy added.

Toyota has a plant in India at Bangalore with a capacity of 60,000 units. The plant currently assembles Corolla and Toyota for domestic consumption only. The automobile major is currently weighing various options for another plant in India.

Speaking about the marketing strategy for the new sedan, Toyohiko Ino, Director, Marketing groups, Toyota Kirloskar, said, “We will endeavour to successfully communicate the message ‘Beyond Excellence’ to our targeted customers. Because it is a high-end car, hence, we won’t be focusing on TVCs. We will rather concentrate on print advertisements and direct marketing strategy.”

At present, Dentsu handles both creative and media accounts of Toyota.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...