Toyota Kirloskar Motor has won the Best Marketing and Brand Building Strategy of the Year Award at the India Retail Summit 2005. The car major won this award in the Automobile category.
The two-day Summit, being held in Mumbai, aims to develop an insight into the current trends and developments in retailing and the direction retail industry seems to be taking in India. The event aims to achieve all this by bringing together the best leaders and practitioners in the retail industry and focus their creative energies to provide a macro level vision on retail strategies and ideas for success.
The Summit also aims at creating a platform for sharing new ideas to build a retail India as well as to learn from the experiences various organisations have had in their foray into retail.
Reacting to the winning the Award, Ashish Kumar, Deputy General Manager, Marketing, Toyota Kirloskar Motor, said, "In the last one year, Toyota has taken many initiatives, which has made Innova the most successful product. Innova has successfully become a category creator. We are happy that all our efforts have been recognised and acknowledged by our customers and people across the country. Toyota's belief of putting the customer first and our aim to provide the best levels of customer satisfaction has led us to win the award. Our dealers have also worked hard to provide their high levels of customer support."
On the way ahead, he said, "We will continue to meet the ever-challenging customer expectations and will come out with innovative marketing strategies. We will also constantly strive to maintain market leadership status for both Innova and Corolla."