Top Story


Home >> Marketing >> Article

Toyota Kirloskar wins Best Marketing / Brand Building Strategy Award at India Retail Summit

Font Size   16
Toyota Kirloskar wins Best Marketing / Brand Building Strategy Award at India Retail Summit

Toyota Kirloskar Motor has won the Best Marketing and Brand Building Strategy of the Year Award at the India Retail Summit 2005. The car major won this award in the Automobile category.

The two-day Summit, being held in Mumbai, aims to develop an insight into the current trends and developments in retailing and the direction retail industry seems to be taking in India. The event aims to achieve all this by bringing together the best leaders and practitioners in the retail industry and focus their creative energies to provide a macro level vision on retail strategies and ideas for success.

The Summit also aims at creating a platform for sharing new ideas to build a retail India as well as to learn from the experiences various organisations have had in their foray into retail.

Reacting to the winning the Award, Ashish Kumar, Deputy General Manager, Marketing, Toyota Kirloskar Motor, said, "In the last one year, Toyota has taken many initiatives, which has made Innova the most successful product. Innova has successfully become a category creator. We are happy that all our efforts have been recognised and acknowledged by our customers and people across the country. Toyota's belief of putting the customer first and our aim to provide the best levels of customer satisfaction has led us to win the award. Our dealers have also worked hard to provide their high levels of customer support."

On the way ahead, he said, "We will continue to meet the ever-challenging customer expectations and will come out with innovative marketing strategies. We will also constantly strive to maintain market leadership status for both Innova and Corolla."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business