Toyota Kirloskar Motor Pvt Ltd on September 5 announced launch of its new Corolla Altis.
Commenting on the marketing plans, Sandeep Singh, Deputy Managing Director, Toyota Kirloskar Motor, said, “We are planning a marketing blitz with simultaneous 100 events at shopping malls, airports and showroom nationwide. It will be an all-out effort, starting September 6, to bring more customers into contact with the car by showcasing the Altis throughout India.” Dentsu is the creative agency for Toyota.
Vikram Kirloskar, Vice Chairman, Toyota Kirloskar Motor, said, “This year’s target is to sell 63,000 vehicles. And by fiscal 2015, we are aiming for a market share of about 10 per cent. The Altis marks our big step towards the achievement of this goal. We are also planning to introduce several new models in the near future to meet this goal. Regarding the small car that everyone has been waiting for, we aim to start production and sales around the end of 2010 or early 2011.”
Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor, said, “To help everyone become more familiar with the new advanced Corolla, we gave it the name ‘Altis’, which is derived from the word ‘altitudinous’ meaning ‘the Absolute Superiority’. Our goal is to sell an average of 2,000 vehicles a month. And as the name implies, we aim to make the Altis the best-selling car in its class.”
Nakagawa added, “Till now, Corolla has been popular with businessmen. But making it attractive to young executives will create a new market in the C segment. Altis’ main selling point is Toyota’s unparalleled quality.”