Tops attracts customers with festive season mast offer

Tops attracts customers with festive season mast offer

Author | Malini Menon | Tuesday, Oct 26,2004 7:55 AM

Tops attracts customers with festive season mast offer

There is no end to promotional offers this festive season. Food products manufacturing group Tops has come up with an attractive offer for all the consumers. Now you can get a 100 gm pack of custard powder absolutely free with a 1 kg bottle of Tomato Ketchup worth Rs 79 at a discounted price of Rs 65.

Tops has launched the ‘mast’ offer through its strong chain of 450 distributors and a wide network of 40,000 retailers spread all over the country.

Nitin Seth, MD, Tops, says: “This promotional offer will enable customers to enjoy Tops products. We have always stressed on quality and we believe that this way we will be able to give something special for the festival season.”

Asked on the campaign planned for this offer, he says, “We are doing aggressive campaigns through the print medium and also targeting the consumers by going below-the-line like point-of-purchase, danglers, etc.”

Currently, with an annual turnover of Rs 15 crore, Tops is exporting pickles to the US, Dubai, Germany, Bangladesh and Lakshadweep. Now, is the group planning to export to other countries too? “Yes,” says Seth, “We are planning to enter countries like Pakistan, Sri Lanka, Nepal, Bhutan and the UK.”

Tops is a household name in packaged foods all across the country with its product range of pickles, jams, tomato ketchup, soya sauce, chilly sauce, custards and jellies.

“Brand Tops is equivalent to any other MNC brands in the same product category. Regular customer feedback and constant improvement through intensive R&D has ensured an edge in manufacturing and packaging facilities. We provide two-years shelf life and that is the standard we are setting,” claims Seth. p

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