Loyalty Solutions and Research Ltd (LSRL), a company funded by ICICI Venture, focusing on enhancing customer experience through loyalty and rewards programmes, has announced the launch of ‘i-mint’. Touted as India’s first national coalition loyalty and consumer rewards programme, ‘i-mint’ has brought together well-known brands like Airtel, HPCL, ICICI Bank, Indian, Lifestyle and MakeMyTrip.com.
Speaking on the occasion of the launch, Vijay Bobba, CEO, Loyalty Solutions and Research Ltd, said, “I-mint is the beginning of a new marketing renaissance. Coalition loyalty programmes have been a success in other parts of the world. With ‘i-mint’, we intend to start a revolution in India. We have taken into account all the needs and aspirations of an Indian consumer and have created a quality product to suit all lifestyles. It is our goal to empower the consumer with the ultimate freedom of choice in the world of rewards.”
‘i-mint’ will allow consumers to reap benefits through the largest ecosystem of business partners on a single rewards platform. It has been designed as a national programme with acceptance across cities, across products and services and across various payment modes such as cash, credit and debit transactions. These features offered to consumers will help in rapid point accumulation.
Another feature called ‘Shop while you earn’ offers consumers an opportunity to earn points from more than one partner on each transaction. Shoppers and consumers can also avail over 300 rewards from partners as well as from other merchants, across various categories and at all point levels through the ‘i-mint’ reward catalogues.
Consumers can avail of these benefits with backing from brands like Airtel, offering ‘i-mint’ points on mobile connections; HPCL, offering ‘i-mint’ points at select HPCL outlets; ICICI Bank, offering ‘i-mint’ points on all ICICI Bank credit and debit card transactions done at ‘i-mint’ participating outlets; Indian (formerly Indian Airlines), offering ‘i-mint’ points on their air tickets, and Lifestyle International (P) Ltd, offering points on five concepts – apparel, footwear and travel accessories, infant wear, cosmetics and perfumes and home improvement; and Makemytrip.com offering ‘i-mint’ points on travel packages and air tickets booked through the site.