Toonz Retail India appoints Dentsu India as its creative agency

Toonz Retail India appoints Dentsu India as its creative agency

Author | exchange4media News Service | Friday, May 26,2017 5:56 PM

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Toonz Retail India appoints Dentsu India as its creative agency

Toonz Retail India has appointed Dentsu India as its creative agency. Toonz Retail is a one-stop shop for fulfilling all the needs of kids aged 0–12 years. Dentsu India will be responsible for the complete creative mandate of Toonz.

As a part of the creative mandate, Dentsu India’s scope of work for Toonz Retail includes ideating and developing the main brand campaign, which goes with the ethos of the brand along with designing the creative of Toonz tactical campaigns throughout the year. It will be Dentsu’s responsibility to ensure that communication in all campaigns is in line with the core essence of Toonz i.e. it is a one-stop shop for all the needs of kids. Toonz Retail’s brand campaign will be launched as a pilot in Karnataka and based on the response, the campaign will be launched pan-India. The campaign will be launched across TV, Print, Radio and OOH medium.

Sharad Venkta, MD and CEO, Toonz Retail India, whilst welcoming Dentsu team to the Toonz Retail account, appreciated the creative ideas that were brought to the table. He said, “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. The last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also, we have plans to take the count to 200 in next three years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength. We felt the need of a professional agency to communicate our brand value to further build trust amongst the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes.”

Simi Sabhaney, CEO, Dentsu India, quoted, “It’s always a pleasure to partner a client who is so driven and ambitious. We look forward to building brand Toonz together and taking it to greater heights.”

“Toonz presents an interesting opportunity for Dentsu, in a category where most brands follow a cookie cutter approach in their communication, we, at Dentsu, believe that there is scope to infuse some newness into this category through differentiated communication and initiatives,” said Sharmila Malekar, Branch Head of Dentsu Mumbai.

The business would be led out of the Mumbai office of Dentsu India.Toonz Retail India has appointed Dentsu India as its creative agency. Toonz Retail is a one-stop shop for fulfilling all the needs of kids aged 0–12 years. Dentsu India will be responsible for the complete creative mandate of Toonz.

As a part of the creative mandate, Dentsu India’s scope of work for Toonz Retail includes ideating and developing the main brand campaign, which goes with the ethos of the brand along with designing the creative of Toonz tactical campaigns throughout the year. It will be Dentsu’s responsibility to ensure that communication in all campaigns is in line with the core essence of Toonz i.e. it is a one-stop shop for all the needs of kids. Toonz Retail’s brand campaign will be launched as a pilot in Karnataka and based on the response, the campaign will be launched pan-India. The campaign will be launched across TV, Print, Radio and OOH medium.

Sharad Venkta, MD and CEO, Toonz Retail India, whilst welcoming Dentsu team to the Toonz Retail account, appreciated the creative ideas that were brought to the table. He said, “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. The last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also, we have plans to take the count to 200 in next three years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength. We felt the need of a professional agency to communicate our brand value to further build trust amongst the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes.”

Simi Sabhaney, CEO, Dentsu India, quoted, “It’s always a pleasure to partner a client who is so driven and ambitious. We look forward to building brand Toonz together and taking it to greater heights.”

“Toonz presents an interesting opportunity for Dentsu, in a category where most brands follow a cookie cutter approach in their communication, we, at Dentsu, believe that there is scope to infuse some newness into this category through differentiated communication and initiatives,” said Sharmila Malekar, Branch Head of Dentsu Mumbai.

The business would be led out of the Mumbai office of Dentsu India.

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