In its first annual survey of Corporate Reputation Strength (CRS), TNS India ranks TISCO, Infosys, Wipro, Maruti Udyog and Hero Honda as the top 5 companies. TISCO leads with a CRS Index of 88 in the Financial Community. Infosys with a CRS index of 84 leads among Business Managers and among the general public TISCO leads with a CRS of 82.
S. Ganapathy, Director, TNS India, says, "Stakeholder expectations from, and experiences with, the company's products and services, processes, management and systems. It encompasses both rational and emotional dimensions that define a company's state of relationship with its diverse stakeholder groups."
The survey was conducted between August to September 2004 and a total of 60 leading companies were selected for study, the fieldwork was audited and certified by the BIS. In the Financial Community, Wipro, L&T, Hero Honda, Infosys, Maruti Udyog, Reliance Infocomm, Tata Motors and Hyundai Motors followed TISCO as companies with strong corporate reputation.
Among Business Managers, Infosys was followed by TISCO, Wipro, Maruti Udyog, Colgate Palmolive and Tata Consultancy Services. While among the general public Maruti Udyog, Wipro, MRF, Infosys and Hero Honda follows TISCO.
Ravi Shankar, Senior Vice-President, TNS India, says, “However, it is not enough to rate high in the Corporate Reputation sweepstakes. It is also important to assess the extent to which companies are leveraging their reputation among relevant stakeholder groups”. Maruti Udyog leads in Corporate Reputation Leverage strength and is the only company with relatively high indices across all the three stakeholder groups.
A striking find of this study of the Corporate Reputation Manager exercise, is the strong performance of the Korean MNCs - LG, Samsung and Hyundai Motors. Equally surprising is that Hindustan Lever has not figured in the top rung. Moreover, none of the telecom, pharma or banking companies figures in the top bracket despite their strong all round reputation.