Top Story


Home >> Marketing >> Article

TNS introduces NeedScope to study subconscious minds of buyers

Font Size   16
TNS introduces NeedScope to study subconscious minds of buyers

Moving a step further in the research techniques, TNS, a market information provider, has launched NeedScope System, which combines the features of TNS’ global solution with the former NFO’s Impsys, strengthening motivational research expertise. The aim of this effort is to get into the subconscious minds of the consumer to ascertain the implicit driver of behaviour/decision making.

Motivational research is a fast growing area due to increasing client needs to differentiate brands beyond functional features. The new NeedScope System helps clients build and manage brand and product portfolios by understanding better all layers of consumer needs and brand perceptions – from functional to social and emotive.

Amaury de Condé, Managing Director of the portfolio of Business Solutions at TNS was quoted in an official communiqué as saying, “Marketing and brand gurus are advising marketers to seriously consider the strong influence emotions have on purchase decisions. They state that 95 per cent of our purchase decision-making takes place in the subconscious mind. TNS’ new NeedScope System offers the only projective research system worldwide with a validated framework to understand what really drives consumers. It helps our clients to segment consumer needs and position brands, with insights far beyond what traditional research offers”

Committed to delivering the best motivational research system worldwide for both qualitative and quantitative projective research, TNS now owns 75 per cent of the new NeedScope system, while the founders, NeedScope International, will retain the rest 25 per cent.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...