Top Story

e4m_logo.png

Home >> Marketing >> Article

Titan launches range for working women; plans premium range in 2005

08-July-2004
Font Size   16
Share
Titan launches range for working women; plans premium range in 2005

The Rs 956-crore Titan Industries Limited is planning to make a foray in the premium watch segment. Manoj Tadepalli, Head, Marketing, Titan Industries, said the premium range of watches will be launched under a different brand name by the middle of next year. However, a new collection of gold watches under the brand name ‘Nebula’, in the price range of Rs 4,500 to Rs 8,000, will be launched by the end of this year.

The company is looking at sub-branding seriously for its new launches, Tadepalli said. The sub-branding initiative both for the general and premium range would target consumers in a focused manner, he added.

In keeping with this strategy, the company on Wednesday launched a new collection, ‘Raga 9 to 5’, targeted at working women, in the price range of Rs 1,650 to Rs 5,500. Titan expects to sell around 70,000 units of ‘Raga 9 to 5’ watches by the end of this fiscal. Similarly, ‘Sonata’, another sub-brand in the Rs 500 to Rs 1,000 range, would target consumers across all sections.

Giving details about the Raga’s advertising plan, he said the electronic media would form a major part of the campaign that will hit media in the coming few days. The TVC developed by O&M will focus on working women. Print ads would be carried in women’s magazines like Femina, Cosmopolitan and Women’s Era. Around Rs 5 crore is being spent on the advertising. However, the total advertising account for all watch brands and the eye gear ‘Fast Track’ is Rs 50 crore, Tadepalli disclosed.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education