Titan Industries Ltd has announced the launch of its second concept store for Titan watches and Tanishq jewellery at South Extension in Delhi. The showroom is the first in India to incorporate the new retail identities of Titan and Tanishq. ‘Revitalising Tradition’ is the new retail identity that the store incorporates.
Speaking on the occasion, Titan Industries, Managing Director, Bhaskar Bhat, said, “The new identity will help refocus and revitalise the brand.”
C K Venkataraman, COO, Tanishq, said, “We have plans to extend the new retail experience to a larger consumer base by launching more concept stores across the country. We have a national retail presence with an unmatched 84 showrooms spread across 61 cities in India and with the inclusion of these concept stores, we aim to reinforce our retail leadership in branded jewellery. The idea of a concept store will catapult Tanishq’s unique brand identity in retailing in India to a new level. We are confident that the concept stores will take us closer to making Tanishq the complete jewellery brand catering to shifting consumer needs and tastes across all consumer segments.”
Commenting on the launch of the new World of Titan store, Harish Bhat, COO, Titan Watches, said, “The idea of launching a new retail identity was undertaken in order to enhance the retail experience and in keeping with our commitment to introduce the best retail practices to create the right atmosphere conductive for buying.”
Tanishq will be launching a TVC next month in all the news channels and the entertainment channels. They are also planning to increase their outdoor and on ground activities in the period leading to Diwali.
Amruta Patki, Miss India Earth, inaugurated the new look integrated showroom housed under one roof.