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Titan eyes new launch in lifestyle segment

18-May-2004
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Titan eyes new launch in lifestyle segment

Titan Industries will kickstart its foray into wearable health devices with the launch of a pedometer branded Cal-Meter. A year back, the company had stated its plans to diversify from its watchmaker image and enter lifestyle products.

The pedometer is a device which is buckled onto a user to check calories burnt, distance covered while walking and number of steps taken. Especially aimed at health-conscious urban customers, the product will be out in the market in the next six months and will be marketed as a ‘‘personal accessory’’ by the company.

Interestingly, the pedometer will facilitate more data capture than the usual devices that are available today. It will show the calories burnt even while a person is not walking. The instrument will require inputs from the wearer like age, sex, height and weight, before he wears it. Once the walk is complete all the details of that duration including number of steps, distance covered, stride and even the number of calories burnt will be available on the Cal-Meter.

Speaking to FE, Titan Industries vice-president Horology & CTO BG Dwarakanath said, ‘‘We took two years to develop this product. We collected feedback from doctors, nutrition specialists and prospective customers and worked together with the Central Food Technology Research Institute for validating the program.”

Cal-Meter will be priced competitively, he added.

In the watch segment, the R&D division is exploring moves to bring Digital World Time watch (custom-made for Infosys for its $1-billion celebration) with further improvements and modifications to the market, Mr Dwaraknath said.

Titan is planning more such personal accessory products and the latest under development with the R&D division is a bluetooth device which would capture a person’s body data and transmit it to his watch which would then display the data.

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