'The times, they are changin;' Bob Dylan's lyrics, sung more than three decades ago, still hold true. Time, metaphorically and literally, has undergone a veritable metamorphosis; the definition of a watch has evolved from a functional timepiece to a fashion statement. Capitalising on this trend, the market is flooded with a number of sleek, new creations, that claim to give you time with style. Leading the pack is Tissot which has just introduced Cocktail, a timepiece and bracelet combo, priced at Rs 8,225. The launch of this water-resistant watch has been timed with the festival of Holi.
When asked if the Indian market is ready for niche watches, G Kannan, Country Manager, Swatch Group (I) Pvt Ltd told exchange4media.com, "The Indian market is very promising. With Indians arriving young in life on the economic front, the market for niche watches is optimistic. Watches are now being considered a fashion statement and people are no longer apologetic about paying a premium for a niche watch."
The target consumer for Cocktail is SEC-AB young women looking out for young, fashionable and original timekeeping products. "The Tissot Cocktail is designed specially for young and vivacious women, offering them a modern jewellery timepiece which can be worn as day and evening wear," said Kannan.
The Cocktail range adopts the modern tonneau shape and features sleek, polished, stainless steel curves. Adopting an adjustable bracelet, Cocktail is available with a diverse choice of colour dials such as lapis lazuli, aquamarine, silver, black and mother-of-pearl. These watches are scratch-resistant, protected by sapphire glass and water-resistant to a depth of 30 metres.
Tissot embodies 150 years of innovation and Swiss watch-making tradition. Based in Le Locle in Switzerland and present in more than 150 countries around the world, Tissot has been, since 1983, member of the Swatch Group (the Indian subsidiary claims 80% share of the premium watch segment in India). At present, Tissot is available in 21 cities across India.