Top Story

e4m_logo.png

Home >> Marketing >> Article

Timex plans to introduce international collections in India

18-September-2002
Font Size   16
Timex plans to introduce international collections in India

Timex Industries plans to bring in all its latest international launches to India in the next one year. The company was going to launch its international brands such as FCUK, which is a fashion brand, Opex, a French fashion brand for women, and Guess, within a year.

However, prior to these launches the company would launch new collections to coincide with the festival season between October and November - Anadigi Collection, which will consist of a range of analogue and digital watches and the Chronograph and Indiglo Collection. All these watches, which will be priced between Rs 2,000 and Rs 5,000, will cater to the middle-end segment.

According to company sources, the potential for growth in the middle-end segment is tremendous and the company would concentrate on this segment. The market share has grown from 18 per cent to 22 per cent last year. Timex expect it to grow by 33 per cent in the next 18 months.

The company, in an effort to retain its image as a sports brand, is also planning to sponsor a number of sporting events in the country at various levels. It has already tied up with ESPN to do the third umpire decision timing. Apart from this, the company is also looking at sponsoring hockey championships and school-level football tournaments.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...