Top Story


Home >> Marketing >> Article

Timex India may become 100% subsidiary as brand celebrates 150 years

Font Size   16
Timex India may become 100% subsidiary as brand celebrates 150 years

Plans of Timex Watches BV of the Netherlands to make the Indian unit a wholly-owned subsidiary shows the confidence they have on the Indian market, says Salil Sadanandan, VP, Marketing, Timex India Ltd. The parent, which increased its stake to 83.5 per cent in the Indian arm two years ago by investing Rs 20 crore, is planning to make it a 100 per cent subsidiary.

“From a marketing perspective, it really wouldn’t make much of a difference. But it is a further reflection of their interest in the Indian market,” he said. “This is a decision that will be taken by the global board and I am sure they are looking at the pros and cons. For us it a manifestation of the confidence they have on our sales and the kind of interest they have in our country.”

Incidentally, Timex has entered its 150th year, and has lined up a host of marketing initiatives for the coming year. Elaborating, Sadanandan said, “We have three to four product launches lined up for the first quarter next year. We plan to introduce new features such as heart rate monitor, speed and distance collection, water resistant models, etc. The new launches would be in the high-end segment.”

The present market share of Timex India is 22 per cent and in next two years “we are looking at 33 per cent”, he remarked. The company posted a cash profit of Rs 74 lakh during the second quarter this year, signalling a turnaround. Net revenue grew by 26 per cent to Rs 18.9 crore during July to September 2004 over Rs 15.05 crore during the same period in the previous year.

The company cut its net loss substantially to Rs 10 lakh during Q2 of 2004-05 from a net loss of Rs 4.4 crore in July-September 2003.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign