Top Story

e4m_logo.png

Home >> Marketing >> Article

Timesmatri.com, Whirlpool join hands to celebrate the great Indian wedding

14-March-2006
Font Size   16
Share
Timesmatri.com, Whirlpool join hands to celebrate the great Indian wedding

Matrimonial portal Timesmatri.com and home appliances company Whirlpool have come together to make the journey from the decision to get married to the setting up of one’s home more exciting and hassle free. The promotion, called ‘Bandhan Khushiyon Ka’, has three distinctive components – ‘Swayamvar’, ‘Shubhaarambh’ and ‘Shagun’. It offers prospective brides and grooms the twin benefits of not only finding one’s dream mate but also helping them in setting up their dream home.

Anup Jain, General Manager-Marketing, Whirlpool, said, “We are extremely excited about the ‘Bandhan Khushiyon Ka’ promotion with Timesmatri.com, as it synergises well with our core values of providing complete home-making solutions.”

As part of the initiative, Timesmatri.com and Whirlpool will jointly organise on-ground ‘Swayamvars’, catering to specific communities, age groups and specific segments like Punjabi, Sikh, NRIs, Aggarwals, Mangliks, etc.

Under the ‘Shubharambh’ component of the programme, there would be pre-marriage seminars organised for couples-to-be. These seminars would offer pre-marriage counseling and provide expert opinion on a host of topics like how to deal with marriage blues, planning the wedding and so on.

The third component – ‘Shagun’ – is what those who tie the knot through this initiative will get. On purchase of Whirlpool products, newlyweds will get a free honeymoon package and a special booklet cataloguing various discount offers and free gifts from a number of top of the line brands. This will range from offers on cars, clothing, furniture, home electronics, and jewellery, followed by a bumper lucky draw. All this would be exclusive to Timesmatri.com members only.

Elaborating on the programme, Rajat Gandhi, General Manager, Timesmatri.com, said, “Through ‘Bandhan Khushiyon Ka’, our endeavour would be to create relationships for a lifetime. Ever since its launch, Timesmatri.com has been engaged in helping build relationships through pioneering concepts like Swayamvars, which are held practically every week throughout the country. In fact, it has been the overwhelming feedback received by us from our users that has prompted us to offer our users other dimensions of marriage through initiatives like this one with Whirlpool. Our objective is to continue with such initiatives in the future as well.”

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems