Times Now goes the ‘Corporate’ way in Madhur Bhandarkar’s new film

Times Now goes the ‘Corporate’ way in Madhur Bhandarkar’s new film

Author | exchange4media Mumbai Bureau | Saturday, Jul 01,2006 7:50 AM

Times Now goes the ‘Corporate’ way in Madhur Bhandarkar’s new film

First it was NDTV that featured prominently in last year’s big hit ‘Rang de Basanti’, now it is Times Now, which will be seen in Madhur Bhandarkar’s much awaited film ‘Corporate’. Times Now correspondents will be seen in the film reporting news stories, as part of the film’s storyline.

Speaking on Times Now’s in-film placement in ‘Corporate’, Partho Dasgupta, Vice-President and Business Head, of the channel, said, “Through the association with the movie ‘Corporate’, Times Now will be able to reach out to it’s urbane viewers, who enjoy Madhur Bhandarkar’s brand of real-life entertaining modern cinema. In-film placements such as this, provides a platform for both the brands to leverage mutual strengths and credibility. We are delighted to be part of this innovative marketing alliance and are confident that our viewers will also appreciate the same.”

Priti Shahani, Head-Marketing, Sahara One Motion Pictures, said, “Times Now’s partnership is perfectly in tune with the film since ‘Corporate’ depicts a lot of real life journalism as seen in recent times. Times Now, being a part of the Times network, stands for the highest benchmarks in the level of professional and contemporary journalism, and thus lends a lot of authenticity to the realism that is usually expected in a Madhur Bhandarkar film.”

‘Corporate’ is an exposè that highlights the constant murky, behind-the-scenes maneuvers that take place in the corporate world, and the film reflects all that goes on behind the glitzy and glossy exterior of corporate world.

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